1. Introduction
BattleShirts ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.
By using our Service, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, phone number (optional), password (encrypted)
- Profile Information: Display name, preferences, profile settings
- Payment Information: Processed securely through Shopify; we do not store full payment card details
- Shipping Information: Address for merchandise delivery
- Content You Create: Battle prompts, generated images, saved favorites
- Communications: Emails, support requests, feedback
2.2 Information Collected Automatically
- Usage Data: Pages visited, features used, time spent on pages
- Device Information: Browser type, operating system, device identifiers
- Log Data: IP address, access times, referring URLs
- Cookies: Session cookies, preference cookies (see Section 7)
2.3 Generation Data
We collect and store information about your image generations, including:
- The subjects/combatants you enter
- Generated images and their metadata
- Favorites and redemption history
- Timestamps and generation parameters
3. How We Use Your Information
We use your information to:
- Provide Services: Process generations, fulfill orders, manage your account
- Improve Our Service: Analyze usage patterns, develop new features, enhance user experience
- Personalization: Recommend content, remember preferences, customize your experience
- Communications: Send order updates, service announcements, promotional content (with consent)
- Security: Detect fraud, prevent abuse, protect users and our platform
- Legal Compliance: Comply with applicable laws and respond to legal requests
- Product Development: Use aggregated, anonymized generation data to understand trends and improve AI models
4. How We Share Your Information
We may share your information with:
4.1 Service Providers
- Shopify: Payment processing and order management
- Printful: Print-on-demand fulfillment (receives shipping address and design files)
- AI Providers: Image generation services (receive prompts only, no personal data)
- Twilio: SMS message delivery for transactional notifications and account security codes
- Email Services: Transactional and marketing emails
- Analytics: Usage analytics and performance monitoring
4.2 Legal Requirements
We may disclose information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect rights, safety, or property.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4.4 With Your Consent
We may share information for other purposes with your explicit consent.
5. Data Retention
We retain your information for as long as:
- Your account is active
- Needed to provide services to you
- Required by law or for legitimate business purposes
- Necessary to resolve disputes or enforce agreements
Generation history and favorites are retained indefinitely unless you delete them or your account. You may request deletion of your account and associated data at any time.
6. SMS and Phone Number Privacy
If you provide a phone number and opt in to SMS notifications, here is how we handle your phone data:
6.1 What We Collect
- Your phone number
- Your SMS opt-in/opt-out status and history
- SMS delivery and response data (e.g., STOP/START keyword replies)
6.2 How We Use Phone Data
- Sending order confirmations, shipping updates, and delivery notifications
- Delivering account security codes (multi-factor authentication)
- Sending promotional offers if you have opted in to marketing SMS
- Maintaining compliance records of consent and opt-out events
6.3 Third-Party Sharing
Your phone number is shared only with Twilio, our SMS delivery provider, for the sole purpose of delivering messages. We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes.
6.4 Opt-Out Rights
You may opt out of SMS messages at any time by replying STOP to any message or disabling SMS in your account settings. See our Terms of Service (Section 8) for full SMS terms.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate data
- Deletion: Request deletion of your personal data
- Portability: Receive your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Restriction: Limit how we process your data
To exercise these rights, contact us at [email protected]
8. Cookies and Tracking
We use cookies and similar technologies to:
- Keep you logged in
- Remember your preferences (theme, settings)
- Understand how you use our Service
- Improve performance and security
You can control cookies through your browser settings. Disabling certain cookies may affect functionality.
9. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure password hashing
- Access controls and authentication
- Regular security assessments
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
10. Children's Privacy
Our Service is not intended for children under 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place for such transfers in compliance with applicable law.
12. California Privacy Rights
California residents have additional rights under the CCPA/CPRA:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of sale/sharing of personal information
- Right to non-discrimination for exercising rights
We do not sell personal information. To exercise your rights, contact [email protected]
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service. Your continued use after changes constitutes acceptance.
14. Contact Us
For questions or concerns about this Privacy Policy or our data practices:
Email: [email protected]
